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On April 14, 1983, Ramos sold WKAQ-TV to John Blair & Co.
In 1984, the owners of WNJU (channel 47) in Linden, New Jersey (serving the New York City area) and KSTS (channel 48) in San Jose, California formed Net Span, the second Spanish-language television network in the continental United States (behind the longer-established Spanish International Network, the forerunner to Univision).
International distributors soon approached the network for the syndication rights to air these programs on television networks in other countries.This "new era" broke from the conventional Spanish-language programming model, the changes made for the 1998–99 lineup included the complete removal of telenovelas from its prime time schedule, citing the inferior quality of the South American serial dramas that it had been acquiring compared to the Mexican serials from Televisa that were carried by Univision.The revamped evening lineup that premiered on September 28, 1998 included several new sitcoms, traditional scripted dramas and game shows with higher production values, including several scripted shows that were remakes of English language series owned by Columbia Tri Star Television (now Sony Pictures Television), to position the network as a younger-skewing alternative to Univision more acculturated to assimilated American Latinos.Ramos wanted to maintain a consistent branding for his media properties based around the "mundo" theme (the Spanish word for "world"), and chose to brand his new television property as "Telemundo" (in effect, translating to "Teleworld" or "World TV").Ramos had tried to obtain a television station license as early as the mid-1940s; however, because of a freeze imposed by the Federal Communications Commission (FCC) that suspended the filing and approval of broadcast license applications for new television stations in the United States and its territories due to World War II, he had to wait until 1954 to obtain the license.
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The new corporation quickly went public, and in 1987, Reliance decided to rebrand Net Span as Telemundo.